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Almosafer, Saudi Arabia’s journey firm (a part of Seera Group), and Klook, Asia’s main journey and experiences platform, have collectively launched the primary ever holistic excursions and actions platform for the KSA market, Almosafer Activities.
The launch follows the signing of an settlement between the 2 journey business powerhouses in early 2022 to determine the three way partnership with the aim of making a holistic B2B market for actions within the Kingdom, addressing a niche out there which has so far largely seen fragmented choices for bookable ‘things to do’.
Almosafer Activities is a one-stop digital platform with end-to-end content material and stock administration options that helps tourism and leisure exercise retailers in Saudi Arabia, in addition to distributors throughout the globe, to supply an unprecedented selection of product providing for travellers to, from, and inside the Kingdom.
The platform, which can go stay for distributors in Q3 2023, will leverage Klook’s place as a number one world distributor of experiences and companies and allow home and worldwide vacationers to guide actions with ease. Almosafer Activities will present seamless reserving experiences, connecting Saudi Arabia travellers to world platforms, beginning with Klook.
The launch of Almosafer Activities helps the tourism agenda of Saudi Vision 2030 by boosting inbound and home tourism. The platform may also help small and medium-sized retailers by offering them with a platform and publicity to extra distribution channels.
Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, stated: “Saudi is setting the tempo for world tourism growth. We are at present present process a outstanding transformation and experiencing unprecedented progress, positioning ourselves because the world’s largest investor in tourism – this presents an thrilling alternative for each our current and new companions.
“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travellers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveller. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”
Muzzammil Ahussain, CEO of Almosafer, stated: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”
C.S. Soong, VP, Corporate Development of Klook, stated: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”
Almosafer Activities gives a state-of-the-art devoted app for retailers to seamlessly handle their merchandise and make them accessible on Almosafer Activities for distributors to entry the stock. The platform affords retailers substantial attain and publicity to native, regional and worldwide audiences whereas distributors could have entry to distinctive actions and experiences in Saudi Arabia.
The three way partnership will mirror Almosafer’s digital-first strategy, providing superior digital options to retailers and distributors to assist unlock promoting alternatives in addition to handy cost cycles and seamless on-line funds.
Almosafer Activities will be capable of leverage different firms beneath the Almosafer umbrella to distribute content material. Merchants will be capable of reap the benefits of enhanced publicity to the vast buyer base of Almosafer’s client phase which advantages from being the Middle East’s main journey model, in addition to by means of Discover Saudi, the main vacation spot administration firm in KSA.
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