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Tennis participant Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, introduced the launch of ZEL, a brand new brand of resort and city leisure lodges that can first function in Spain, and develop in key locations all through Europe, the Middle East, Asia and the Americas.
The three way partnership between Rafael Nadal and Meliá Hotels International, each from Mallorca, Spain, goals to create a singular hospitality expertise targeted on traditional Mediterranean character all through varied international locations. The new brand will even have a spread of various companions in delicacies, design, well-being and know-how.
“Melia’s international experience of more than 65 years in creating and managing luxury hotels and Rafael Nadal’s inspirational leadership and have come together to create this unique brand we present today,” stated Gabriel Escarrer, CEO of Meliá Hotels International. “ZEL, an revolutionary, energetic hotel brand, will appeal to and shock a brand new technology of travellers which might be searching for new methods to deal with well-being and journey sustainably. We are so comfortable to announce this particular partnership with such an admired icon like Rafa.”
“As a Spaniard, a Mallorcan and a global traveller, the launch of this hotel brand is a project that I have had in my mind for a long time,” stated Rafael Nadal. “ZEL will be synonymous with feeling good and enjoying the Mediterranean lifestyle. I was really attracted to this new concept with Meliá from the start and I am confident that ZEL will be a huge success and will be enjoyed by every type of traveller.”
The progress plan consists of greater than 20 ZEL lodges in 5 years, specializing in locations that appeal to leisure travellers in key areas the place Meliá Hotels International operates. The brand will open its first hotel in Mallorca in 2023, with plans to open in locations on the Mediterranean coast and in main cities similar to Madrid, Paris and London.
ZEL will embody the Mediterranean, targeted on the outside, scrumptious delicacies, designed with spacious, vivid areas, providing a connection to nature, the sky and the ocean. ZEL hotel company will be capable to rejuvenate their physique and soul by way of uniquely curated well-being experiences, with each private and group actions targeted on bodily train and health.
ZEL will supply an inspiring new home-away-from-home hotel expertise that evokes the Mediterranean lifestyle, with a courtyard on the coronary heart of every hotel, serving as a centre for stream and connection. The courtyard, an architectural function that’s outstanding all through the Mediterranean, will result in different public areas together with terraces, rooftops or seaside golf equipment, providing company panoramic views of beautiful locations.
Guests of ZEL will even have entry to a digital group the place they’ll share their experiences and proceed having fun with the Mediterranean life-style as soon as their keep is over. One of the various highlights of the hotel expertise will probably be rotating pop-ups, that includes native crafters, artists, magnificence merchandise and culinary choices, encouraging exploration and interactions with the local people.
All of those choices mixed with a vibrant ambiance, an informal, but upscale design, genuine delicacies, considerate well-being programming, and sudden experiences will create a brand new journey brand that will probably be cherished by all travellers.
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