Saudia, Saudi Arabia’s nationwide flag service, unveiled its new model id and livery within the presence of Royal Highnesses, Excellencies, and leaders from each the general public and industrial sectors, in addition to notable media reporters and aviation specialists, throughout a landmark occasion in Jeddah. This new model is a component of a bigger strategic digital transformation technique to strengthen the airline’s help for the Kingdom’s Vision 2030, which goals to deliver the world to Saudi Arabia.
The rebrand ushers in a brand new age for Saudia, offering modern customer support ideas with a robust concentrate on know-how and rising the passenger expertise by celebrating Saudi tradition.
This makeover strengthens Saudi Arabia’s nationwide id by reimagining all services and products to attraction to all 5 senses. During their journey, company can anticipate a real Saudi expertise showcasing Saudi Arabia’s most interesting and wealthy tradition. This encompasses a distinctive perfume, sound character, and regionally impressed delicacies by gifted Saudi artisans.
This new id displays Saudi Arabia’s welcoming spirit, offering company with a deep consciousness of the nation’s friendliness and hospitality whereas encouraging nationals and vacationers to grasp Saudi tradition higher. The rebranding additionally consists of new uniforms for cabin crew and floor staff.
The new model color design, which consists of inexperienced, blue, and sand, exhibits Saudia’s intention to increase its fleet and locations, connecting the globe to Saudi Arabia whereas emphasising the Kingdom’s authenticity and deep-rooted values.
Parallel to the rebrand, Saudia has undergone a large digital transformation, considerably enhancing the client’s digital expertise. Saudia is the primary worldwide airline to make use of generative Artificial Intelligence (AI) as a digital assistant, named “SAUDIA,” which is without doubt one of the area’s first of its sort. Saudia will permit guests to complete the complete transaction utilizing this fast technique by the top of the yr.
The bold, long-planned digital transformation not solely improves the client expertise but in addition permits for extra simplified operations and processes, all whereas guaranteeing the very best requirements of private information safety for company via stable partnerships with main world firms.
“We are in a new era and a very exciting time for Saudia,” acknowledged His Excellency Eng. Ibrahim Al-Omar, Director General of Saudia Group. Our airline has grown from a single Douglas DC-3 aircraft in 1945 to a up to date fleet of 140 aeroplanes masking over 100 locations, making us one of many largest airways within the area.
Saudia’s title and emblem are inextricably linked to the Kingdom’s aviation historical past and improvement, and our folks have a robust emotional attachment to the model. This wealthy previous has been included in our new model and elements that mirror our visionary method, poised to captivate the world.”
Saudia is launching a totally built-in digital programme and redesigning its model, however it’s also efficiently and promptly advancing Saudi Arabia’s Vision 2030, partaking with all trade gamers to satisfy the National Aviation Strategy’s targets.
In holding with Saudia’s growth plans of bringing round 330 million vacationers to the Kingdom by 2030, the technique intends to remodel Saudi Arabia right into a worldwide trade chief by enhancing the client expertise, boosting security, and dealing in direction of a extra sustainable future.